Domino's Pizza Using GPS Trackers

If you think that tracking devices are useless things, think again. A woman whose son was killed while delivering pizza said that having a tracking device on him could have saved his life. Unions are worried about invasion of privacy, though, and these devices could be used against workers without actually improving their safety. But some companies have tried incorporating the technology into their daily operations. Domino’s Pizza using GPS trackers has proven that these devices can actually be helpful.

Domino’s Pizza using GPS trackers has been the subject of a lot of reports recently. The company fitted 800 of its vehicles with GPS devices to track drivers as well as ensure that they are taking a safe track to their destinations.

The system will send an alert to the store if a vehicle is found to be idle for an extended period of time at a delivery address.

Auckland Pizza delivery worker Michael Choy is an example of someone who was lured to his death for pizzas—and $200. He was bashed to death with a baseball bat by a group of teens that included New Zealand’s youngest convicted killer, Bailey Kurariki, who was 13 years old at the time.

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Auckland Pizza Accident


How Helpful GPS Trackers Could Be for Delivery Drivers

Choy’s mother, Rita Croskery, said she believed that delivery staff should have personal alarms and that they should be accompanied by another person. This is why she welcomed the introduction of GPS tracker technology in food delivery services, which she said should help other families and prevent them from going through the horror that she endured. Her son back then did not have a phone and had nobody to come to his aid.

“Definitely, this could have saved Michael. They [his employers] could have called and known where he was and sent help immediately,” she said.

Domino’s Pizza Using GPS Trackers for Improved Safety

As for their part, Domino’s Pizza using GPS trackers is their way of keeping their drivers safe and monitoring harsh driving or speeding by its delivery staff.

Eleven stores now had the technology and could go live in all 91 stores throughout the country soon. The initiative was rated a success after its launch in Australia in July, where the company said that driver safety incidents have been reduced up to 50 percent.

Scott Bush, the New Zealand general manager, said that there have also been a number of personal physical and driving incidents while deliveries are ongoing that made the company more conscious about the drivers they are hiring.

“In the past, we have seen a certain amount of breaches in safety and security but never had access to data like this, which will play a major role in stamping these issues out,” he said. However, he did not go into detail about the said issues.

He did, however, prompt the company to roll out the new technology in their stores in New Zealand.

Speaking about this change, he shared, “They [drivers] are out and about making pizza deliveries at all times of the day, so it’s extremely important for us that our team members remain safe at all times. It also makes us a lot more transparent to our customers.”

Despite fears that the union might take GPS trackers as an invasion of privacy, the staff were comfortable about their reason for monitoring driving and their call for disciplinary measures. “We are taking a very staunch view on this,” he shared.

Domino’s Pizza using GPS trackers has given the company a lot of benefits. Before, drivers were issued with cellphones, which were called when there were causes for concern. If there was no response, someone from the store would go to the address. If further assistance was needed, the police would be alerted.

Domino's Pizza Using GPS Trackers


The new system should shake up the industry and encourage other food delivery businesses to think about the safety of their drivers. For now, it is encouraging the franchise’s live pizza tracker with which citizens could track their order in real time from the store to their door, all the while getting to know their driver.

Customers, if they wish, could find their driver’s name, the music they liked, and even their favorite sports team. The store, on the other hand, could track how long it would take for the driver to get back from a delivery and have the next deliveries ready.

This technology is inspired by the “uber-fication” movement and uses similar strategies as the Uber car service. There was also the scope to evolve the system and add features for better service.

While Domino’s Pizza workers are responding positively to the use of GPS trackers, some service and food workers union members are less open to it. Service and Food Workers Union organizer, Russell Taylor, said that many think of it as an invasion of privacy, considering that it can be used against them instead of giving them the benefit of safety.

“Unions did not want workplaces relying on technology for health and safety,” he shared. “In our view, all workers should be within sight and sound of another person at all times.”



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Amanda Thomas